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5 Steps To Construct A Winning EA Value Proposition

In this highly disruptive, agile environment that is at the centre of most businesses today, enterprise architects should try to become business partners who facilitate digital business transformation.

The question is how?

In a research note published in 2020, Gartner suggests turning EA into an internal management consultancy, by using a value-based selling approach.

Download this Gartner Report and learn how to put the following five steps in motion to demonstrate EA's value to business leaders:

  1. Position Enterprise Architecture as an internal management consultancy

  2. Utilise value-based selling

  3. Conduct due diligence to build relationships

  4. Construct a value proposition document

  5. Pitch the Enterprise Architecture value proposition​​


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